- Ensuring the business as a whole has a positive impact on the communities we serve;
- Excellence in our products and services;
- All staff are paid fairly;
- All staff have an opportunity to learn and progress, even if that means moving to another company;
- Compassion and mercy are shown to staff and clients if they suffer difficult circumstances in their personal lives;
- Ensuring a positive and healthy work environment – Physical as well as emotional;
- What is right is put ahead of what is profitable;
- Always marketing with integrity – under promising and over delivering;
- Avoiding workaholic behavior, mitigate burnout by providing paid vacations to our team members.