Scoop Masters
"If Your Dog Can Poop It...We Can Scoop It!" ™
Sample Table of Contents
Introduction -
Chapter One - Why Are You Doing This?
Your Personality, Goal Setting, Resolving Goal Conflicts, Goal Worksheet,Mission Statement, Vision Statement
Chapter Two - Before You Start
Research, Permits, Licenses, DBA’s, Your Office,
Business Bank Account, PO Box, Insurance,
Vehicle Recommendations, Signage
Chapter Three - Marketing
Defined, How to Prepare a Press Release, Business Cards/Brochures,
Flyers, Gardeners/Landscapers, Phone Books, Classified Ads,
Dog Events, Special Events, Promotional Items, Direct Mail,
Outdoor Advertising, Networking Groups,
More Costly Advertising, What Not To Do, Conclusion
Chapter Four - Let’s Start Scooping!
Tools of the Trade, The First Visit, Dealing With Dogs,
How to Pattern a Yard, Pick Up and Disposal, Dog’s Health
Use of Disinfectants/Deodorizers,
What to do if..., Adverse Weather
Chapter Five - Customer Relations
Talking to People on the Telephone, Web Presence,
Complaints, What to Charge, Rates, Estimating Commercial Projects,
Correspondence (keeping in touch through e-mail and newsletters)
Chapter Six - Office Operation
Record Keeping, A Word About Incorporating, Taxes of All Kinds
Invoicing Your Customers, Collections, Sample Collection Letters
Chapter Seven - Human Resources
Time to Hire Some Help, Finding the Right Person,
Training Your New Employee, Wages and Benefits,
Employee or Independent Contractors, Employee Relations
Resources - Appendix
Evaluation Worksheet, Reading Resources, Research Resources,
Sample Service Agreements, Business Start Check List, Budget Worksheet