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The Professional Scoop Master
A Guide to Starting and Running Your Own Dog Poop Pick Up Service

Sample Table of Contents

Introduction -                                                                                                            

Chapter One - Why Are You Doing This?                                                      
 Your Personality, Goal Setting, Resolving Goal Conflicts, Goal Worksheet,
 Mission Statement, Vision Statement

Chapter Two - Before You Start                                                                      
 Research, Permits, Licenses, DBA’s, Your Office,
 Business Bank Account, PO Box, Insurance,
 Vehicle Recommendations, Signage

Chapter Three - Marketing                                                                                 
 Defined, How to Prepare a Press Release, Business Cards/Brochures,
 Flyers, Gardeners/Landscapers, Phone Books, Classified Ads,
 Dog Events, Special Events, Promotional Items, Direct Mail,
 Outdoor Advertising, Networking Groups,
 More Costly Advertising, What Not To Do, Conclusion

Chapter Four - Let’s Start Scooping!                                                               
 Tools of the Trade, The First Visit, Dealing With Dogs,
 How to Pattern a Yard, Pick Up and Disposal, Dog’s Health
 Use of Disinfectants/Deodorizers,
 What to do if..., Adverse Weather

Chapter Five - Customer Relations                                                                   
 Talking to People on the Telephone, Web Presence,
 Complaints, What to Charge, Rates, Estimating Commercial Projects,
 Correspondence (keeping in touch through e-mail and newsletters)

Chapter Six - Office Operation                                                                            
 Record Keeping, A Word About Incorporating, Taxes of All Kinds
 Invoicing Your Customers, Collections, Sample Collection Letters

 Chapter Seven - Human resources                                                                   
 Time to Hire Some Help, Finding the Right Person,
 Training Your New Employee, Wages and Benefits,
 Employee or Independent Contractors, Employee Relations

Resources - Appendix                                                                                            
 Evaluation Worksheet, Reading Resources, Research Resources,
 Sample Service Agreements, Business Start Check List, Budget Worksheet

Complete With Illustrations

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